If you're ever trying to learn in an informational, fully immersing way, I would recommend using Hootsuite. Not only does Hootsuite teach and inform you on social marketing, it gives you an option to learn even more. As you go through the readings, there's additional videos you can watch that will further assist you with your social media journey. You're taught how to create and utilize a social media strategy. I read about setting strategic and realistic goals, budgeting, specifying a brand persona/voice, creating a crisis management plan and building a community of advocates. Although, that is just scratching the surface of the topics discussed. Personally, my favorite readings were how to build communities within each social media platform like Facebook, Twitter, LinkedIn, Youtube, Instagram and even Snapchat. But, enough hooting from me, discover Hootsuite for yourself.
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